To open a new era of professional damage repair, so beautiful to start from scratch

- L’Oreal Paris professional repair damaged hair series of grand public

The United States, will not remain unchanged. Customs million species of healthy hair, is the starting point for the United States is also concerned about women’s lives in America. Straight hair, need to hang Shun silk slip; hair needs to stretch abundance; hair, we must illuminate and lasting color … … However, bifurcation, dry, breaking, as well as the damage cost of dye, hairdressing mood always Yinqing moon.

The face of the ultimate hair care requirements of the authority who can promise?

Paris, L’Oreal, scientific and technological achievements of a century of professional hair care

From 1907, chemist Eugene? Schueller invented and introduced the world’s first safe hair dyes began, Paris, L’Oreal hair research for more than a hundred years.

Worldwide, Paris, L’Oreal has 18 R & D centers, 13 assessment centers, a number of hair-related patents. A hundred years, L’Oreal Paris hair, with its deep experience in scientific research and cutting-edge hair care technology, continuous innovation and breakthrough ideas and hair care hair care products, hairdressing world developments in the field made a great contribution.

Found that Chinese hair mystery: the inherently tough but easily damaged,

If L’Oreal Paris, the Chinese have studied the root hair, a link is already equal to the length of the distance from Paris to Shanghai.

L’Oreal Paris hair, the study of China more than ten years, a total of five international research centers and 150 researchers involved in the development and formulation of China’s hair, for more than 1,000 kinds of formulas to conduct research and evaluation, in 45,000 Chinese consumers in the Research carried out hair. With 10 years of accumulated research experience of Chinese human hair, Paris, L’Oreal hair successfully solved the mystery of the Chinese: The Chinese human hair naturally tough, but easily damaged.

Paris, L’Oreal Hair Care Research Center, made by Africans, Westerners and Chinese human hair, hair comparison, hair-pin cross-section of the Chinese people both coarse and round, due to power more evenly, in essence, more strong than other hair Ren. However, the Chinese side of the cuticle on the distribution of more intensive, and the arrangement of a high angle, so the most vulnerable to external influences and damage off, which led directly to the exposed internal structure of the hair become fragile damaged. At the same time, the Chinese man’s head on the cortex is more sensitive to the chemical treatment, and the Chinese people have the least use of care products – so many reasons, the ultimate vulnerability of China’s human hair roots.

L’Oreal Paris professional repair damaged hair series, precisely the characteristics of Chinese hair, the hair care tailored programs.

Professional responses: different damage require different repair

Paris, L’Oreal hair care experts as a hundred years, always firmly believed that: different needs of different targeted damaged hair repair. Only scientific and technological components tailored to the Chinese people are different causes of hair damage to provide different professional solution.

L’Oreal Paris professional repair damaged hair series, has a deep restoration, Run to support smooth, hot roll repair and rehabilitation of four colors illuminate the professional repair series, using different custom formulations to meet all kinds of different reasons, the Chinese people repair of damaged hair needs; the same time, also equipped with flexible, convenient repair process design, consumers can in accordance with their hair conditions and living habits, to find the most appropriate product mix and repair processes, the effectiveness of the product to play to the Extreme.

Deep Repair family of products, the application of the breakthrough patented ingredient – after many years of professional research, Paris, L’Oreal has developed a revolutionary CEMENT-CERAMIDE condensate protect collagen, its structure and the Chinese hair co-exist in the quality of natural rubber the same. This component is key to keeping hair healthy, resilient material, can be filled within the damaged hair by gluing the loss of quality, strong hair of the book, while dense cuticle from the outside, real and effective repair damaged dry, inside and outside the synchronization reply hair health.

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